Study of The Potential Development of Leading Tourist Areas in Binjai City
DOI:
https://doi.org/10.61132/ijmecie.v2i3.317Keywords:
Binjai, Development, Potential, Strategy, TourismAbstract
Tourism is a sector strategy in encouraging regional economic growth, cultural preservation, and improving community welfare. Binjai City, as one of the buffer areas of Medan Metropolitan, has a number of areas that have the potential to be developed into leading tourist destinations. However, un-til now there has been no directed and integrated development strategy for areas that have this potential.This research aims to identify and analyze the potential for the development of leading tourist areas in Binjai City through the Mixed Methods approach, which is a combination of qualitative and quantitative methods. The focus of the study is directed at three strategic areas, namely Taman Merdeka Binjai, the Binjai Grand Mosque Area, and the Jalan Veteran Culinary Village, which have strong historical, so-cio-cultural, and local economic potential but have not been optimally exploited.Data was collected through a survey of 150 respondents consisting of tourists, MSME actors, local communities, and government officials, as well as in-depth interviews with 12 key informants. The re-sults of the quantitative analysis showed that the attractiveness of the area and community support re-ceived the highest score in respondents' perception, while infrastructure and the use of digital technolo-gy are aspects that still require special attention. Qualitative analysis supports these findings, where vari-ous technical and institutional constraints are still found that hinder sustainable development.The results of data integration show that the potential for the development of leading tourist areas in Binjai City is quite high in terms of location, cultural value, and support from the local community. However, to realize a competitive region, strategic interventions are needed in the form of improving the quality of infrastructure, digitizing promotions, and collaboration between sectors. Policy recommenda-tions are filled with institutional capacity strengthening, community empowerment, and the establish-ment of tourism development programs based on local and sustainable potential.
References
Aini, C. N., Azizah, Q., & Muharrani, S. (2023). Direction for the preservation of the spatial layout of the Mandailing ethnic community settlement in North Sumatra. NALARs, 23(1), 1–16. https://doi.org/10.24853/nalars.23.1.1-16
Binjai City Tourism Office. (2024). Binjai City's annual performance report on tourism in 2023. Binjai City Gov-ernment.
Effendi, H., & Rambe, M. (2023). Increasing the role of the community in the development of communi-ty-based tourism. Journal of Regional and Urban Development, 13(1), 42–53. https://doi.org/10.31289/jpwk.v13i1.5120
Gunn, C. A., & Var, T. (2021). Tourism planning: Basics, concepts, cases (5th ed.). Routledge. https://doi.org/10.4324/9780429276322
Haloho, E., & Sugiarto, A. (2024). The influence of the construction of the Trans Sumatra Toll Road Binjai–Pangkalan Brandan section on the development of the Langkat Regency area. International Journal of Society and Law, 2(2), 44–56. https://doi.org/10.61306/ijsl
Haloho, J., & Sugiarto, E. (2024). The potential of open space and transportation infrastructure in the de-velopment of Binjai City tourism. Indonesian Journal of Spatial Planning, 20(1), 13–27. https://doi.org/10.24853/jtr.20.1.13-27
Hartini, M. I., Nuraini, C., Milanie, F., Abdiyanto, A., & Sugiarto, A. (2023). Characteristics and management of drainage infrastructure in Medan Sunggal District, Medan City. International Journal Papier Advance and Scientific Review, 4(4), 62–90. https://doi.org/10.47667/ijpasr.v4i4.259
Hidayat, R., Milanie, F. M., Nuraini, C., Azhari, I., & Sugiarto, A. (2023). Success factors in managing wastewater infrastructure through community participation (Case study: Wastewater infrastructure in resi-dential areas of Medan Deli Subdistrict, Medan). International Journal Papier Advance and Scientific Review, 4(4), 26–44. https://doi.org/10.47667/ijpasr.v4i4.256
Hutasuhut, I. (2023). Public perception of the development of tourist areas in Tebing Tinggi City. Scientific Journal of Development Planning, 17(2), 75–89. https://doi.org/10.31289/jipp.v17i2.7842
Linda, N., Andiyan, A., Nuraini, C., Milanie, F., & Novalinda, N. (2024). Characteristics and patterns of gender interaction of the Mandailing Natal community in residential areas. Journal of Development Sociology, 19(1), 1–15. https://doi.org/10.31289/jsp.v19i1.9040
Lubis, R., & Pohan, D. (2022). Preparation of the natural tourism potential index in Deli Serdang Regency. Journal of Ecotourism Research, 6(2), 98–110. https://doi.org/10.24853/jre.6.2.98-110
Miles, M. B., & Huberman, A. M. (2021). Qualitative data analysis: A methods sourcebook (4th ed.). SAGE Publi-cations.
Nasution, F. N., Barus, H. P., & Simatupang, P. (2022). The role of digitalization in increasing the competi-tiveness of tourist destinations in North Sumatra. Journal of Tourism Technology and Information, 11(2), 22–36. https://doi.org/10.31289/jtip.v11i2.5941
Nugroho, D., & Tarigan, A. R. (2022). Community-based tourism management in Medan City. Journal of Community Empowerment, 8(3), 45–60. https://doi.org/10.31289/jpk.v8i3.6344
Nuraini, C. (2017). Room arrangement concept: The sacred-profane of heirloom houses in Hutagodang Vil-lage, Mandailing. International Journal on Livable Space, 2(2), 109–118. https://doi.org/10.25105/livas.v2i2.4820
Nuraini, C. (2019). Morphology of residential environment of Singengu village in Mandailing Julu, North Sumatra. Journal of Regional and City Planning, 30(3), 241–260. https://doi.org/10.5614/jpwk.2019.30.3.5
Nuraini, C. (2021). The character of an adaptive and responsive space attachment-based residential envi-ronment in Mandailing. NALARs. https://jurnal.umj.ac.id/index.php/nalars/article/view/8035/4962
Nuraini, C. (2024). The architectural tectonics of traditional buildings in Mandailing, North Sumatera, In-donesia. Civil Engineering and Architecture, 12(2), 892–916. https://doi.org/10.13189/cea.2024.120217
Nuraini, C., Alamsyah, B., Novalinda, Sagala, P., & Sugiarto, A. (2023). Planning with “Three-World Struc-tures”: A comparative study of settlements in mountain villages. Journal of Regional and City Planning, 34(1), 55–82. https://doi.org/10.5614/jpwk.2023.34.1.4
Purba, B. M., Sugiarto, A., Dian, R., & Kurniawan, H. (2024). A study of space utilization of the transportation system in the urban area of Batang Kuis. Journal of Mental Health, 32(4), 188–199. https://doi.org/10.46930/ojsuda.v32i4.4621
Purba, R., Siregar, S., & Anggraini, W. (2024). Accessibility and integration of transportation in supporting local tourist destinations. Journal of Transport and Spatial Planning, 5(1), 60–72. https://doi.org/10.24853/jttr.5.1.60-72
Putra, H. A., & Andayani, M. (2022). Tourist attractions and tourist interest in visiting the Old Town area. Journal of Contemporary Tourism, 10(1), 30–41. https://doi.org/10.24853/jpk.v10i1.6440
Saragih, A., & Simorangkir, B. (2021). Digital branding of tourist destinations in Pematangsiantar City. Journal of Tourism Media, 19(2), 50–65. https://doi.org/10.24853/jmw.19.2.50-65
Sugiarto, A., & Ramadania, R. K. (2024). Land management on the banks of the Deli River for sustainable urban development based on regional regulations (RTRW/RDTR). Science, 7(1), 618–626. https://doi.org/10.36778/jesya.v7i1.1378
Sugiarto, A., Manalu, S. P. R., & Pakpahan, E. (2023). The effect of the number of tourist visits and restaurant taxes on the economic growth of North Tapanuli Regency with PAD as an intervening variable. Jessica, 6(1), 221–232. https://doi.org/10.36778/jesya.v6i1.903
Sugiarto, E., Nasution, A. F., & Harahap, M. (2023). Optimization of the creative economy in the development of urban tourist destinations. Journal of Urban and Regional Planning Innovation, 7(1), 10–23. https://doi.org/10.24853/jipkd.7.1.10-23
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 International Journal of Mechanical, Electrical and Civil Engineering
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
